Cause ArcSys does a really bad job with disc releases to the point where they keep announcing new games and then you quickly get over the hype for what you were originally hyped for.
Example.
BBCSEX comes out. Couple months later, P4U announced. You want P4U now. AWW YEAH.
P4A disc releasing in America. One week before, BBCP announced. You want BblapCP now. BLAPPITY BLAP BLAP.
BBCP announced release for Japan, no American release yet. GGXrd announced. You want Unreal Engine now. So you play Dragon's Crown. ROLL SORCERESS FFS.
GGxrd loketest show promises. P4C announced. You want to kill yourself now cause now you're tired of P4A, BBCSEX is not hype, there is no new GG patch for America, you can't play BBCP. You can't play GGXrd. You also can't play P4C. AWW WTF ARCSYS.
And now they will probably announce their newgen game they've been secretly working on before GGXrd gets disc lanch: "ARCANA HEARTS QUATRO: EL SEÑORITA LUCHADOR!! ~LOVE HYPE!~"
I nicknamed this The Rooby Theory.