You should seriously look at the calories on that shit. Ridiculous.
As far as the continuous BB troll goes (which it is), having an offline tournament once a month probably wouldn't hurt. Put something on the line, bring folks out, give incentive... pretty non-committal and it just works to give people a goal to shoot for. All someone has to do is run it, as has been shown in the past. It's not rocket science, the request is literally "Play offline for something serious realz." Run your own shit, lol.