Hecatom on that SRK hivemind.
People who play SF4 are more likely to one day play other fighting games, than people who don't play fighters at all. And SF4 bought in a lot of new blood. Do people seriously not see this?
People who have never heard of Melty Blood or Guilty Gear now know of it, because they came to a local SF4 tournament and saw MB and GG taking up an entire side of the room. My local CvS2 scene has gotta a kind of mini-resurgence, 'cause they managed to pull in the SF4 new blood. A few SF4-heads around here have started branching out to other fighters, like BB and Tekken. All this could not of happened with out a new game like SF4. I know many people wish SF4 wasn't that game, or that SF4 didn't come out to play the way it does, but them's the breaks.
Capcom puts out SF4 with a hype train never before seen in fighting games, people go out and pre-order their collector's editions and their Tournament Edition MadCatz SF4 Sticks; Yeah, people are going to be playing SF4 and not your game. But that doesn't mean they won't one day give your game a try. Just like how all the pre-existing GG and Tekken players were a pool of potential SF4 players. The same is true for other games. These new SF4 players are a resource that can be tapped. When that day comes, what are you going to tell them? That SF4 is a crap game, and you should of been playing this game all along?
(That actually how the local CvS2 got its mini-resurgence. But that's a special case 'cause the CvS2 scene is also responsible for there being a local SF4 scene at all.)
Holy Order Ky is already in the game. You mean King Ky.