I used to button mash GGXX (literally like lowest level of button mashing, no one knew wtf we were doing with that game) with my friends in college and I saw on Kotaku that this was supposed to be some kind of spiritual successor to Guilty Gear.
It looked pretty cool, and after watching videos and listening to the soundtrack I came across Rachel. Being able to play a gothic lolita appealed to me a lot. I was considering playing maybe Jin until I found out he was a faggot, and I couldn't get the hang of Taokaka or Carl's play style so I dropped them too.