It makes logical sense though..
How overall absent are women from fighting games?
Incredibly.
They want fighters to become more widely played, just like we do. So, they appeal to women more, since women are more currently non-existant.
Sure, it's frustrating, cause now Guilty Gear isn't a main game, but hey, there's a positive there too, cheaper entry.
Lets take the positive and roll with it, eh..